Venture plan for
Trygve's Meta Portal
This is an entry in venture Cup stage 3, 2000.
Copyright 2000 by Trygve Bauge. All rights reserved. Copyfee charged.
Cover letter 1: Venture Cup stage 3 form.
Cover letter 2: Executive summary.
Main manuscript: Venture plan for TMP.
Curriculum vitae: C.V. for Trygve Bauge.
Content lists: Main content list.
Long content list.
Index: Index a-z
Cover letter 1:
Venture Cup stage 3 form.
Cover letter 2:
Executive summary.
Venture formulation
Elevator pitch
Introduction.
-That I am committed to the venture and will be spending the next 3 years developing it on full time. And that I already have the funding to do so.
Idea.
Use
What that is offered for sale.
Demand or need.
- How nice your life becomes with the product.
Market.
Market segmentation.
- Global perspective, but start with how the product can be marketed in Norway.
Who the paying clients are.
Marketing.
Market penetration.
E.g. how large part of the market one expect to reach and how many of the reached that end up paying for the product.
Business plan, income plan.
% Actual venture plan (See attachment:)
(Front page for this manuscript.)
Venture plan for
TRYGVE'S META PORTAL
1. Preliminaries.
1.1 Front page. (See above)
The front page for TMP.
The front page for this web presentation.
The front page for this manuscript.
1.2 Essentials.
1.3 Legal notifications.
1.4 Acknowledgements.
1.42 Entrepreneur.
Expanded Curriculum Vitae for Trygve Bauge.
---The entrepreneurs overhead focus leading down to this venture.
Name.
Goal/Motto.
Profession.
Title, job description & what one does at the job.
Companies/name of companies one works for.
-The company that this venture falls under.
One's work:
--Area of operation.
--Product options.
--Specialty.
--Product line.
--Past achievments.
---Ventures.
---Education.
--Ongoing ventures.
--Next venture.
--Nationality.
--Possessions, subsidiaries and memberships
Family and hobbies.
What one owns.
-Owner of ... companies.
Association/memberships.
How to reach.
1.5 Entry.
1.6 Overhead.
1.7 Content lists.
1.72 Outline.
1.73 Main content list.
.......
Venture Cup stage 3 form.
.......
Executive Summary.
1.....
Preliminaries.
1.42
Curriculum Vitae.
2.02
Company name and focus.
3.....
Product selection.
4.....
Minimum product descriptions.
5.....
Minimum implementation steps.
6.....
Minimum files.
7.....
Minimum organization.
8.....
Larger venture plan.
8.1..
Product_description
8.2..
Market
8.3..
Competition
8.4..
Organization
8.5..
Business_model
8.6..
Marketing
8.7..
Implementation
8.8..
Financial_statements
8.9..
Risks_and_how_to_overcome_these
9.....
Appendix.
1.74 Long content list.
0.....
Top
0.1..
Cover_letter_1
0.3..
Cover_letter_2
0.4..
Executive_summary
0.8..
Manuscript
0.9..
Front_page_for_this_manuscript
1.....
Preliminaries
1.2..
Essentials
1.3..
Legal_notifications
1.4..
Acknowledgements
1.42
Curriculum_Vitae_for_Trygve_Bauge
1.5..
Entry
1.6..
Overhead
1.7..
Content_lists
1.72
Outline
1.73
Main content.
1.74
Long content list.
1.8..
User_guides
1.9..
Prescript
2-8..
Script/Venture plan
2.01
Prolog
2.02
Company_name_and_focus
3.....
Product_selection
4.....
Minimum_product_descriptions
5.....
Minimum_implementation_steps
6.....
Minimum_files
7.....
Minimum_organization
8.....
Larger_venture_plan
8.1..
Product_description
8.2..
Market
8.3..
Competition
8.4..
Organization
8.5..
Business_model
8.6..
Marketing
8.62
Letter_to_potential_sponsors
8.63
Sales_pitch
8.64
A4_marketing_flier
8.7..
Implementation
8.72
Product_development
8.73
Spin_off_ventures
8.8..
Financial_statements
8.81
Income_potential/sources of income
8.82
Budget
8.83
Budgeted_income
8.833
Income_potential_a_year_best_case_scenario_after_5_years
8.834
Income_potential_a_year_worst_case_scenario_after_5_years
8.835
Income potensial a year, medium scenario.
8.84
Budgeted_expenses_over_5_years
8.85
Cash_flow_projections
8.86
Spreadsheet_with_budget_for_5_years
8.862
Budget_for_5_years_best_case_scenario
8.863
Budget_for_5_years_worst_case_scenario
8.864
Budget_for_5_years_medium_scenario
8.87
Financing
8.872
What_financing_we_can_afford
8.873
Required_financing
8.874
Financing_step_by_step
8.88
Exit_points_for_investors
8.89
Accounting
8.891
Ledger
8.892
Accounts_payable
8.893
Accounts_receivable
8.894
Order_books
8.895
Inventory
8.896
Audit, comptroller, revision.
8.897
Taxes.
8.898
Profit.
8.899
Other.
8.9..
Risks_and_how_to_overcome_these
8.93
FAQ
8.99
Epilog
8.992
Moral
8.993
Conclusion
9.....
Appendix
9.1..
Postscript
9.2..
Follow_up
9.3..
Index
9.4..
Elaborations
9.5..
Exit
9.6..
Useful_contacts
9.7..
Notifications
9.8..
Reviews
9.9..
Back_page
9.992
Tasks
9.993
Comments
9.999
Bottom
1.8 User guides.
1.9 Prescript.
2-8 Script.
2.01-Prolog/setting.
2 Company name & focus:
Trygve's Meta Portal, focus.
The company that this venture falls under and its overhead focus leading down to this venture.
2.1 Area of operation.
2.2 Product options.
2.3 Specialty.
2.4 Product line.
2.5 Past achievments.
2.6 Ongoing ventures.
2.7 Next venture.
2.8 Owners. A subsidiary of...
2.9 Possessions, subsidiaries and memberships
3 Product selection
Selection -rules, -routines and -steps, and selected product.
4 Minimum product descriptions
Minimum product descriptions to implement the selected product.
-Rules behind the descriptions.
-Name.
-Venture formulation.
-Tech spec.
5 Minimum implementation steps.
Minimum steps to implement the venture
6 Minimum files
Minimum files to implement the venture.
7 Minimum organization.
Minimum organization to organize/implement the venture.
-Inhouse planning.
-Implement plans on bids (throug a bidding process & subcontractors).
8 Larger venture plan
(Venture plan elaborations.)
8.1 Product description.
8.2 Market.
Market.
Market segmentation.
Size of each segment.
Find statistics that show the size of each marked segment.
Market research
statistics, census, calls to user groups, calls to the competition,
calls to companies that sells in the same market.
show research with 100 phones.
create a questionar, might post this on Trygve's Meta Portal.
ask visitors to my portal for their view, e.g. so their answers get amended in one large file.
use newspapers and media to reach people with market research.
e.g. get journalists to ask the readers or viewers to see what the interest is.
ask people on busy streets and on the tram way.
-Targeted market.
8.3 Competition.
-Industry and company's place in this.
Size of competiton in each market
--Volume, pricing and margins in each targeted market.
--Market advantages, e.g. better or cheaper than the competition.
--or what it costs the customer not to buy your product.
8.4 Organization. Business team.
Owners, board of directors, advisors, officers, employees,
Who are part of the team.
Might contact business leaders and consulting companies used to assisting start ups.
Recruiting plans, strategies and system.
e.g. how the business team will be expanded and with what workers/who.
Who will be producing the product and performing the various venture tasks. e.g. me. then me and an accountant, then add a secretray etc,
e.g. place ads to recruit someone to sell ads, and someone to do computer programming.
8.5 Business model.
How make money and how collect the money.
Produce to order. Paid upfront by enduser.
Produce and then sell.
Broker. (Bring two users together, charging one.)
e.g. free use, and charge advertisers.
Work with potensial client, and write into my portal solutions to tasks
clients want solved.
8.6 Marketing. How market it. Sales strategy.
How reach the targeted marked segments.
What media has to be used to reach the targeted segments.
E.g. targeted mailing lists or targeted phone lists or e-mail lists.
How present the product.
How invite buyers/ investors, agents, retailers and end users.
How find buyers.
Targeted marketing.
Warm list of targets with high percentage of potensial clients.
E.g list companies seen sponsoring other web pages and sports clubs.
Company, main phone number, who contact, and phone number.
Letter to potential sponsors/advertisors.
Sales pitch.
Line up icebathing arena.
Set up web page for icebathing club.
List icebathing clubs world wide.
Upgrade Trygve's Meta Portal.
Schedule icebathing and competitions, local, national, Scandinavian, European, World.
Recruit other icebathers to assist in organizing events and in lining up sponsors.
Generate publicity for icebathing and web page.
Call around to businesses seen advertising at web pages and sports events.
Ask if they want to advertise at icebathing event.
..and at TMP.
Throw in add at Trygve's Meta Portal for those that want to advertise
at the icebathing events.
A4 marketing flier.
To whom..
Promises that these might be interested in getting...
promises:
safer,
better,
easier,
cheaper, ...
shorter documents,
less work,
clearer message,
easier case handling,
higher effectivity,
better overall results.
include a promise that really catches people,
how the product will improve or ease his daily life,
give less distress
more effectivity,
more control of his own situation etc.
not at the mercy of others.
How the promise will be fullfilled.
What items are for sale, what packages, size and price.
Delivery time from order is received.
How order.
That one can fill in/ what one order and quantity and include money and one's own address, sign the order and date it.
Where to send the order. e.g. by fax or letter or e-mail.
8.7 Implementation. Implementation plan.
8.78 Product development.
8.79 Spin off ventures
8.8 Financial statements.
Income potential:
1. Five main sponsors get the icons 2-6 in each menu bar.
2. Fifteen sponsors get the icons 7-21 in each menu bar.
3. Seven sponsors get their icons on the top menu w/news.
4. Whenever TMP opens a window a sponsor get its logo displayed and its web page loaded.
4a-One sponsor for the Top menus.
4b-One for the Bars.
4c-One for the Wide display.
4d-One for the Tall display.
4e-One for the TMP buttons.
5. All sponsors also get listed in the sponsor bar.
6. We offer to program web pages for companies and individuals.
7. We offer web programming and instructions by the hour.
8. We offer to house web pages for others as part of the TMP site easily accessible from the main menu. We might set up directories
for specific groups and offer to edit and continously upgrade their web pages. We might even set up competing unofficial web pages for larger groups e.g. for the users of various news groups and letter circles, so to attract their traffic, shopping or membership.
9. We offer a paid links list that list links to web pages for pay.
10. We offer an edited classified section.
11. Tmp will also be used to house the web pages for Trygve's other ventures (spinoff ventures and subsidiaries). TMP will be used to plan, present and organize other ventures, and be able to skim some of the profit from these. Tmp will be located in a tax free heaven, and by billing the ventures it houses it will be able protect some of the latter's income from local taxation, by offering a pretax expense.
12. We will be offering a system whereby people can pay to download articles, pictures and videos. E.g. they see a brief sample or review and then pre pay to get a password to enter the area they can down load from, or they prepay to get two passwords that each enable them one download of a specific manuscript, video, picture or set of pictures. Once a password has been used it get voided.
13. We will also try a system whereby people see samples or reviews of electronic products and the prices for these and then to download a specific product (article, book, video or picture package) have to fill in and submit an order form. The form will be worded so that people by submitting this accept that they will get billed by e-mail. Those not paying will get barred from further downloads.
14. We might experiment with a section open only to paid members.
15. We might add a subscription service (where people pay to get a quarterly package by e-mail or regular mail.)
16. We might house the home pages for organizations founded and owned by Trygve Bauge, in return for part of the membership fee.
17. We might make use the site to present and sell books, manuscripts pictures and other items that then are mailed out by regular mail.
e.g. pocket book versions of Trygve's articles, constitutional charter etc.
18. Or we might go for whatever other income options that become viable for internet sites.
TMP is an effective portal system. And once one has such a system up and running, the options are many for offering goods and services that others are willing to pay for.
Budget.
Budgeted income
Income potensial a year (best case scenario after 5 years:)
01. $ 500,000 - 5 Main sponsors a $ 100,000 a year. S02-S06
02. $ 150,000 - 15 Sponsors a $ 10,000 a year. S07-S21
03. $ 070,000 - 7 Sponsors of Top menu w/music a $ 10,000 a year.
04. $ 500,000 - 5 Sponsors of TMP's different windows a $ 100,000 a year
4a. $ 100,000 - 1 sponsor of the wide display a $100,000 a year.
4b. $ 050,000 - 1 sponsor of the Bars a $50,000 a year.
4c. $ 050,000 - 1 sponsor of the Top menus a $50,000 a year.
4d. $ 025,000 - 1 sponsor of the Tall display a $25,000 a year.
4e. $ 010,000 - 1 sponsor of the TMP buttons a $10,000 a year.
05. $ 010,000 - 200 listings in the sponsor bar (yellow pages) a $ 50 a year.
06. $ 004,500 - Programming 10 web pages a year for companies and individuals a $450/web page.
07. $ 010,500 - 300 hours of webdesign and instructions a $35/hour.
08. $ ++1,000 - Housing 10 web pages for others a $100 per year.
09. $ 010,000 - Paid links bar (white pages) listing 1000 links to web pages a $10/year.
10. $ 010,000 - 1000 ads in the classified section a $10/listing
11. Annual payment from Trygve's other ventures (spin off ventures, subsidiaries) for housing these on the TMP site.
11a. Icebathing. Payment from the Norwegian icebathing club.
11b. Civil defence drills & lobbying. Payment from private civil defence organization.
11c. Terrain integrated houses. Payment from contractor of terrain integrated houses.
11d. Civil defence centers for the 21st century. Payment from civil defence contractor.
11e. Life-extension centers. Payment from life-extension center holding company.
11f. Cryonic facility.
11g. Research hospitals & specialty clinics. Payment from chain of hospitals and spas.
11h. Freeports. Freeport development company.
11i. Compact villages. Developer.
11j. Political lobbying to get elections to establish free ports.
11k. Subdividing and auctioning off of suites on older cruise ships. And annual profit on operational fees levied on the suite owners.
12. $ 010,000 - Prepayments for manuscripts, pictures and videos.
13. $ 010,000 - Bills for downloaded files.
14. $ 005,000 - Membership fees from 1000 people a $ 5.
15. $ 020,000 - 1000 subscriptions a $ 20 for 4 issues.
16. .... ? E.g. 50 % of the membership fee.
17.$1,000,000 E.g. 100,000 copies of constitutional charter a $10.
18. .... ?
$2,545,000 Total gross annual revenue after 3 years.
Worst case scenario after 5 years.
Budgeted Expenses: over 5 years.
Year 1
--------- My computer system. Already paid for.
--------- My office space. Already paid for.
--------- My time. My living expenses are already paid for from other sources.
$ --3,000 Better computer system.
$ --2,000 Better internet connection.
--------- ISDN or Broadband,
--------- 30mb webpage, times 3 years.
--------- Web motel.
--------- Domain registering.
--------- Anti virus software.
--------- (Secretary. Optional.)
$ -10,000 Total expenses acrued after 3 years. (kr 2000 a month already covered privatly.)
Cash flow projections.
e.g. on a graph show total projected expenses and total projected income and their difference a month over 5 years.
include if needed scheduled cash transfusions so to not run out of money.
Ledger/spreadsheet w/budget for 5 years.
See LMK's web pages for what to include.
Repeat the ledger for each of the main products.
covers industry and company's place in and share of this.
Budget for 5 years best case scenario.
total market each year. year 1, 2, 3, 4, 5
how large part of the market can be reached.
how many of those reached actually buy.
Net present value.
price/earnings prise on company(value of the shares)/earnings of company.
necessary capital added up by month. to cover 30 days of expenses.
cash on hand./surplus cash.
nominell aksje kapital.
Inbetalt overkurs.
Budget for 5 years, worst case scenario.
Budget for 5 years, medium scenario
Financing.
What financing we can afford.
$2.5 million is enough to pay 20 percent interest on $12,5 million.
Value of the company $ 12.5 million or about 5 times its earnings.
1/3 is about $4.16 million
If 1/3 of the ownership is sold for $416,000
This will give 10 times the investment in 3 years.
Required financing and when required.
No required financing.
Required financing: Non. I have the funding to run the venture on full time for 3 more years without inviting investors. I am however willing to sell 10 percent of the project for $100.000.
Alternatively take up a loan for $100,000 at 10 percent annual interest, that after 3 years can be turned into 10% ownership in TMP,
in the form of prefered stock (non voting B-shares.)
Financing step by step.
Keep overhead expenses to a minimum.
Private financing.
(Public grants.)
First offering. Private (matched by public?) Keep 2/3 control.
Second offering.
Third offering (gray market).
Fourth offering, official listing at the stock market.
Exit points for investors.
Offer convertible obligations.
Can be converted to non voting preferred stocks after 3 years
e.g. 2 million stocks a $ 1.
Accounting.
Ledger.
Accounts payable.
Accounts receiveble.
Order books.
Inventory.
Take stock of possessions, all tangible values.
8.9 Risks and how to overcome these.
E.g. how to handle worst case income scenarios.
8.98 FAQ. Frequently asked questions & their answers.
8.99 Epilog.
Moral.
Conclusion.
9 Appendix.
9.1 Postscript.
9.2 Follow up.
9.3 Index.
8.64..
A4_marketing_flier
8.89..
Accounting
8.892
Accounts_payable
8.893
Accounts_receivable
1.4....
Acknowledgements
9.......
Appendix
8.896
Audit, comptroller, revision.
9.9....
Back_page
9.999
Bottom
8.82..
Budget
8.862
Budget_for_5_years_best_case_scenario
8.864
Budget_for_5_years_medium_scenario
8.863
Budget_for_5_years_worst_case_scenario
8.84..
Budgeted_expenses_over_5_years
8.83..
Budgeted_income
8.5....
Business_model
8.85..
Cash_flow_projections
9.993
Comments
2.02..
Company_name_and_focus
8.3....
Competition
8.993
Conclusion
1.73..
Content, main.
1.74..
Content list, long
1.7....
Content_lists
0.1....
Cover_letter_1
0.3....
Cover_letter_2
1.42..
Curriculum_Vitae_for_Trygve_Bauge
9.4....
Elaborations
1.5....
Entry
8.99..
Epilog
1.2....
Essentials
0.4....
Executive_summary
9.5....
Exit
8.88..
Exit_points_for_investors
8.93..
FAQ
8.8....
Financial_statements
8.87..
Financing
8.873
Financing, required
8.874
Financing_step_by_step
9.2....
Follow_up
0.9....
Front_page_for_this_manuscript
8.7....
Implementation
8.81..
Income_potential/sources of income
8.833
Income_potential_a_year_best_case_scenario_after_5_years
8.835
Income potensial a year, medium scenario.
8.834
Income_potential_a_year_worst_case_scenario_after_5_years
9.3....
Index
8.895
Inventory
8.......
Larger_venture_plan
8.891
Ledger
1.3....
Legal_notifications
8.62..
Letter_to_potential_sponsors
1.74..
Long content list.
1.73..
Main content.
0.8....
Manuscript
8.2....
Market
8.6....
Marketing
6.......
Minimum_files
5.......
Minimum_implementation_steps
7.......
Minimum_organization
4.......
Minimum_product_descriptions
8.992
Moral
9.7....
Notifications
8.894
Order_books
8.4....
Organization
8.899
Other.
1.72..
Outline
1.6....
Overhead
9.1....
Postscript
1.......
Preliminaries
1.9....
Prescript
8.1....
Product_description
8.72..
Product_development
3.......
Product_selection
8.898
Profit.
2.01..
Prolog
8.873
Required_financing
9.8....
Reviews
8.9....
Risks_and_how_to_overcome_these
8.63..
Sales_pitch
2-8....
Script/Venture plan
8.73..
Spin_off_ventures
8.86..
Spreadsheet_with_budget_for_5_years
9.992
Tasks
8.897
Taxes.
0.......
Top
9.6....
Useful_contacts
1.8....
User_guides
2-8....
Venture plan/Script
8.872
What_financing_we_can_afford
9.4 Elaborations.
9.5 Exit.
9.6 Useful contacts.
9.7 Notifications.
9.8 Reviews.
9.9 Back page.
Tasks:
Comments:
-Tomorrow read over and neaten up the venture plan point by point.
In the process:
-Add "a name" tags for all topics.
-Add "Top, menu, content" links after each topic.
-Upgrade the content list so all the links work.
-Add copyright link.
-Add copyright in the top.
-Add that this venture plan is electronic, and that the form can be used for other ventures. makes it easier to write additional venture plans.
-Check that I have included all the topics from my lecture notes.
-Glean my latest lecture notes from point 6. Budgets and on.
-Glean all my older lecture notes as well.
-Check that I have included all the topics requested by venture cup.
-Check that i cover all the topics from stage 1,2 and 3 requirements.
-Check that I cover all the requirements I summarized in a file before stage 2 deadline.
-Check that I cover all the topics mentioned in my various older venture plan models.
-Contact people that have promissed to review my venture plan.
-Complete the plan and turn it in.
-Then all out practice my implementation steps,
-and upgrade Trygve's Meta Portal,
-and once it is good enough start to recruit users and sponsors, and clients.
-E.g. program web pages for others and create a bar linking to web pages I have created.
-Upgrade my web design bar too, so to learn java script so that I easier can create top value web pages.
-Just keep programming web pages. E.g. 50 pages a year at kr 4000 each.
using on average 25 hours on each page.
-Well set up a bar with links to pages I have created, and start posting/letting people know that I am willing to program web pages for pay.
-Might offer to program page for LMK and venture Cup too.
-Make my own add S00.